Com, encouraging customers to use their Visa cards in hopes of winning a trip to see the Summer Olympic Games in Athens. The copy needed to be consistent with existing print promotional materials and the rest of the Visa.
Com website. The project also involved writing copy for small banner ads that appeared throughout Visa.
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Working with the agency, Via Training, this project was part retail-sales person training and part brand-loyalty building. The style was edgy and aimed directly at a something audience.
The project spanned nine episodes that ran on two-week cycles, consisting of articles on PC-related technology issues, interactive training modules that we built, sweepstakes, and a discount purchasing program. This compensation may impact how and where products appear on this site including, for example, the order in which they appear.
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